PERFORMANCE-DRIVEN
INFLUENCER MARKETING
What began as shattering the growing disbelief in the power of paid digital influencers to influence, Meat & Produce* exists to disprove the idea that influencer content can’t be quantified, can’t drive acquisition and that influencers who are paid are inauthentic.
We keep it simple, 2 parts – “meat” + (co)-produce.
MEAT
We identify and score influencers based on your brand ethos, and meet with them to develop the creative brief which ensures buy-in from the get go.
We ensure relentless optimization by evaluating organic performance and using a test-to-invest paid media approach to track, evaluate and double down on influencer content that is most resonant.
PRODUCE
From influencer ideation to full in-house video and audible co-creation production capabilities, we deliver real-time digital content and media optimization in half the time and cost of typical creative agencies.
All co-produced with us, you – the client, and our roster of influencer talent.
*(a spinoff of Veritas, the top 25 most innovative PR agencies – Holmes Report)
SUBWAY
BRAND BUILDING STORYTELLING
The Ask:
Highlight Subway Restaurants most compelling ambassadors – the Subway Sandwich Artists.
The Answer:
M&P developed and managed the amplification efforts of a social spotlight series that celebrated the diversity and uniqueness of the SUBWAY community from coast-to-coast. The program resulted in steady engagement metrics with a few break-out viral content pieces.
ARM & HAMMER
SALES DRIVEN CONTENT CREATION & AMPLIFICATION
The Ask:
M&P was tasked to find a creative way drive household penetration of a ubiquitous product, Arm & Hammer Baking Soda, and increase usage.
The Answer:
We drove consumers to Amazon through optimized influencer content that had a buy now CTA. That content was extrapolated on Amazon’s storefront with additional A+ content that showcased unique product usage instructions/videos and direct link to purchase.
AUDIBLE
BRAND BUILDING STORYTELLING
The Ask:
Break through the clutter during TIFF to promote Audible through their star-studded narrator roster.
The Answer:
We partnered with Maggie Gyllenhaal to stop commuters in their tracks, using one more celebrity and a perfect performance to show Torontonians the true power of voice. A stunt that created sampling, content, and big media buzz during the busiest week in the city.
Subway
BRAND BUILDING STORYTELLING
The Ask:
Highlight Subway Restaurants most compelling ambassadors – the Subway Sandwich Artists.
The Answer:
M&P developed and managed the amplification efforts of a social spotlight series that celebrated the diversity and uniqueness of the SUBWAY community from coast-to-coast. The program resulted in steady engagement metrics with a few break-out viral content pieces.
ARM & HAMMER
SALES DRIVEN CONTENT CREATION & AMPLIFICATION
The Ask:
M&P was tasked to find a creative way drive household penetration of a ubiquitous product, Arm & Hammer Baking Soda, and increase usage.
The Answer:
We drove consumers to Amazon through optimized influencer content that had a buy now CTA. That content was extrapolated on Amazon’s storefront with additional A+ content that showcased unique product usage instructions/videos and direct link to purchase.
AUDIBLE
BRAND BUILDING STORYTELLING
The Ask:
Break through the clutter during TIFF to promote Audible through their star-studded narrator roster.
The Answer:
We partnered with Maggie Gyllenhaal to stop commuters in their tracks, using one more celebrity and a perfect performance to show Torontonians the true power of voice. A stunt that created sampling, content, and big media buzz during the busiest week in the city.
& PLANNING
