PERFORMANCE-DRIVEN
INFLUENCER MARKETING

What began as shattering the growing disbelief in the power of paid digital influencers to influence, Meat & Produce* exists to disprove the idea that influencer content can’t be quantified, can’t drive acquisition and that influencers who are paid are inauthentic.

We keep it simple, 2 parts – “meat” + (co)-produce.

MEAT

We identify and score influencers based on your brand ethos, and meet with them to develop the creative brief which ensures buy-in from the get go.    

We ensure relentless optimization by evaluating organic performance and using a test-to-invest paid media approach to track, evaluate and double down on influencer content that is most resonant.

PRODUCE

From influencer ideation to full in-house video and audible co-creation production capabilities, we deliver real-time digital content and media optimization in half the time and cost of typical creative agencies.

All co-produced with us, you – the client, and our roster of influencer talent.

*(a spinoff of Veritas, the top 25 most innovative PR agencies – Holmes Report)

SUBWAY

BRAND BUILDING STORYTELLING

The Ask:
Highlight Subway Restaurants most compelling ambassadors – the Subway Sandwich Artists.

The Answer:
M&P developed and managed the amplification efforts of a social spotlight series that celebrated the diversity and uniqueness of the SUBWAY community from coast-to-coast. The program resulted in steady engagement metrics with a few break-out viral content pieces.

ARM & HAMMER

SALES DRIVEN CONTENT CREATION & AMPLIFICATION

The Ask:
M&P was tasked to find a creative way drive household penetration of a ubiquitous product, Arm & Hammer Baking Soda, and increase usage.

The Answer:
We drove consumers to Amazon through optimized influencer content that had a buy now CTA. That content was extrapolated on Amazon’s storefront with additional A+ content that showcased unique product usage instructions/videos and direct link to purchase.

AUDIBLE

BRAND BUILDING STORYTELLING

The Ask:
Break through the clutter during TIFF to promote Audible through their star-studded narrator roster.

The Answer:
We partnered with Maggie Gyllenhaal to stop commuters in their tracks, using one more celebrity and a perfect performance to show Torontonians the true power of voice. A stunt that created sampling, content, and big media buzz during the busiest week in the city.

Subway

BRAND BUILDING STORYTELLING

The Ask:
Highlight Subway Restaurants most compelling ambassadors – the Subway Sandwich Artists.

The Answer:
M&P developed and managed the amplification efforts of a social spotlight series that celebrated the diversity and uniqueness of the SUBWAY community from coast-to-coast. The program resulted in steady engagement metrics with a few break-out viral content pieces.

ARM & HAMMER

SALES DRIVEN CONTENT CREATION & AMPLIFICATION

The Ask:
M&P was tasked to find a creative way drive household penetration of a ubiquitous product, Arm & Hammer Baking Soda, and increase usage.

The Answer:
We drove consumers to Amazon through optimized influencer content that had a buy now CTA. That content was extrapolated on Amazon’s storefront with additional A+ content that showcased unique product usage instructions/videos and direct link to purchase.

AUDIBLE

BRAND BUILDING STORYTELLING

The Ask:
Break through the clutter during TIFF to promote Audible through their star-studded narrator roster.

The Answer:
We partnered with Maggie Gyllenhaal to stop commuters in their tracks, using one more celebrity and a perfect performance to show Torontonians the true power of voice. A stunt that created sampling, content, and big media buzz during the busiest week in the city.

PAID MEDIA BUYING
& PLANNING
Amplifeye is a group of in-house digital-media buyers harboring a healthy dose of rebellion against the algorithmic status quo. They’re experts savvy at navigating a system that is rigged against branded content to make sure we perform. Every. Single. Time.
SOCIAL ANALYTICS & REPORTING
Working with industry leaders in measurement, we’ve developed a proprietary digital dashboard that manages the A-Z particulars of influencer campaigns and reports back their metrics in real time. Impressions, engagements, clickthroughs - our state-of-the-art technology lets us make smarter optimizing decisions faster, so we know when to dial-up, dial-down, rinse or repeat.
SHOPPABLE
CONTENT CREATION
We’re all about breaking down barriers and creating content that is optimized for purchase. By making the content-first consumer experience from viewing to shopping a seamless one, we push down the funnel to sales.
CONTENT DRIVEN EVENTS
We’re builders. From stunts to private influencer dinners to wide reaching consumer events, we architect everything to live beyond the moment as shareable performance-driven digital content.
SOCIAL MEDIA STRATEGY
Who? What? When? Why? How? You have questions, our social strategists have the right answers to build and manage performance-driven content.
INFLUENCER IDENTIFICATION & SCORING
When it comes to influence, we know that one size doesn’t fit all. We look beyond reach to make sure we find the most relevant influencers that speak to your core brand principles, who will resonate with your audiences. Then we score and rank them, so you can check our math.
INFLUENCER ENGAGEMENT & CO-CREATIVITY
By ‘meating & producing’ together from the outset, we deliver the most authentic campaign ideas and high performing organic content, even before it is optimized with media.
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a Veritas Communications company.

a Veritas Communications company.